The selection process of Pantone's Color of the Year requires thorough consideration and trend analysis. Every year, in order to select a representative color, the color experts at the Pantone Color Institute search the world for new elements that affect color. And in this year 2022, Pantone will launch a new color: PANTONE 17-3938 Very Peri.
Periwinkle is a symbol of the global spirit at this moment and the transformation we are going through. As we emerge from a period of intense isolation, our thinking and standards change and our physical and digital lives come together in new ways. Digital design helps us expand the limits of reality, opening doors to vibrant virtual worlds, exploring and creating new color possibilities.